New York Times announces plan to meter its mobile applications
The New York Times announced today that it will meter its mobile applications beginning June 27.
In a press release, the Times explained the move:
Non-subscribers will have access to three stories per day from across all 25+ sections, blogs and slideshows. Non-subscribers may also browse section fronts and article summaries. Video remains free in the apps. Content beyond three articles per day will be available only to subscribers. This is a departure from The Times’s current model, in which non-subscribers may only access the Top News section on mobile news apps.
Denise Warren, executive vice president of The New York Times Digital Products and Services Group, said in the release that the mobile meter "better aligns the app user-experience and the amount of free content available with that of the mobile Web site, as well as the browser experience on NYTimes.com."
The Times relaunched its mobile site in late May.