In a slick video published today on Politico's new advertising site, Politico Executive Editor Jim VandeHei talks about the site's "garage-band" beginnings and why it reaches the "smart set." He also says Politico is a bulwark against partisan journalism:

I truly believe that the future of media, of non-partisan media, is in doubt. I think there are scenarios where there just isn't much of it left. And I feel very passionately that I want to be part of a company that is one of the companies that cracks the code to fund journalism that makes a difference.

I used to work for a publication owned by Allbritton Communications, which owns Politico.