Large media organizations face different mobile challenges from smaller ones. Structure also matters; a large organization like NPR will approach a project differently from a large but more disbursed one like Digital First Media. Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, offers insights on tackling mobile-packaged stories based on his experience as former senior director of mobile and social media at Digital First Media.

Watch a free replay of Klosowski's NewsU webinar on how to monetize mobile revenue  using this discount code: 13POYNTER100MOBILE.