News Corp will split into two companies Friday. CEO Robert Thomson talks about the newspaper company's plans.

The new company, whose assets range from a US coupons company to Foxtel pay-TV in Australia, was working on projects including a plan for the New York Post to compete nationally with digital news and entertainment brands such as Buzzfeed, he disclosed.

“Some of the most successful recent start-ups are basically ersatz tabloid journalism,” he said. “If we can’t do it better than they can, then we’re not as good as we think we are.”