Washington Post plans ‘modest’ paywall
The Washington Post
The Washington Post will begin charging users "who look at more than 20 articles or multi-media features a month," Steven Mufson reports.
The step, while modest compared to some other publications, still marks a major change for The Washington Post, which has long shied away from what is known in the business as a paywall for fear of driving away readers and online advertisers.
People who are "familiar with the Post’s online efforts" tell Mufson the company is readying "a new iPad application that it believes will help attract subscribers."
Previously: Washington Post will ‘probably’ introduce a paywall in 2013, reports the paper | Washington Post polls on paywall as Boston Globe adjusts its meter | Print advertising revenue at Washington Post was down 14% in 2012 | Why The Washington Post should (and should not) introduce a paywall