At New York Fashion Week, don’t follow trends, follow journalists
— booth1 (@booth1) February 6, 2014
New York Fashion Week began Thursday and, along with designers, models and the very fashionable came reporters who'll cover it.
Every fashion week I think the same thing: HOW CAN THERE BE SO MANY PEOPLE COVERING THIS? — Stella Bugbee (@stellabugbee) February 6, 2014
Jocelyn Noveck, a culture reporter for the Associated Press, has covered Fashion Week for the last three or four years and, like any thing else, it's a beat and details matter.
"I would think that people might look at it and say, this is so simple," Noveck told Poynter in a phone interview, "and it's not so simple."
Reporters can't just write about a red dress or vera pelle bags, she said. What was the material? How was it made? What was the designer's inspiration and theme (those get kind of out there, like the Dutchess of Cambridge, or a pair of ancient scrolls, she said.) Noveck also tries to capture the the mood as well as the venue, and sometimes the weather is also part of the story. Last year, the Proenza Schouler show was at a very-hard-to-find location, stumping even Novak's seasoned cab driver, and that detail led her story.
Whether you're paying attention or not to New York Fashion Week, it will trickle down, she said, just like Meryl Streep in "The Devil Wears Prada" pointed out.
"It's part of our responsibility to show how it's relevant," Noveck said. (And, I should point out, lots of people are paying attention. Noveck told me that, after the AP's main Twitter account, @AP_Fashion is the second largest for the company.)
Here are some suggestions for journalists to follow on Twitter for New York Fashion Week. I know there are tons more, so if you see people I've missed, please send them my way at firstname.lastname@example.org. Here's the list I've started on Twitter.
A lot of Blue Steel on the Lincoln Center Plaza today. — Matthew Schneier (@MatthewSchneier) February 6, 2014
Dear PR person who e-mailed: " How Clean Is Your Tothbrush?" I'm going to with: "Cleaner Than Your Proofreading." — Adam Tschorn (@ARTschorn) February 6, 2014
The Huffington Post: Julee Wilson, Raydene Salinas and Dana Oliver. Wilson wrote this about black fashion and beauty editors to follow along with this week, too, (chic hat tip to Wilson, I included several of them here.)
The Washington Post: Follow along with their Twitter account for a number of features and videos from Fashion Week.
— Post Style (@PostStyle) February 8, 2014
There are so many magazines that I know I'm just skimming the surface, but here's a sampling.
Teen Vogue: Elaine Welteroth
Ebony Magazine: Ericka Goodman
Women's Wear Daily: Erik Maza
Ebony Magazine: Marielle Bobo
InStyle: Dana Avidan-Cohn
— Leah Rodriguez (@leahrod) February 6, 2014