Capital expects its political coverage will drive more paywall sales than its media reporting
Politico CEO Jim VandeHei says Capital's planned $5,990-per-year paywall is aimed more at customers of politics and policy news:
Although New York is the media capital of the world, VandeHei expects Capital’s coverage of government, as opposed to its media content, to be the bigger sell.
“We always said, with media, we’re taking ourselves out of our natural comfort zone and in a more clogged area,” he said. “We’re going to have to sell it in a unique way. I think most policy people will not pay for media coverage.”