Firm seeks ‘Content Shepherd’
Here's a bit of a job ad found today in the jobs section of The Washington Post from Callahan & Associates.
· If our writer’s room was a NASCAR team, then this position would be the pit crew chief.
· If our writer’s room was the Avengers, then this position would be Captain America.
· If our writer’s room was a restaurant kitchen, then this position would be the sous-chef.
· If you get any of those three references, then you’re probably pretty cool to work with :)
It sounds like Callahan & Associates produces content for credit unions. They want applicants with a journalism degree, and mostly this job sounds like an editor, "overseeing writing assignments and guiding completed content out to our audience." But Content Shepherd is a much better title.