Newspaper revenue will rise — just not in North America
Newspaper revenue "will start to climb again in 2015," a recent report from PwC says. Things look bright for newspapers in large markets like Brazil, Mexico and China, the report says, as well as smaller markets like Hong Kong, Turkey and Peru. The data come from PwC's Global Entertainment and Media Outlook report, which came out in June.
But it's a different story in the U.S. and Western Europe. While compound annual growth rate for papers is expected to increase by 8.3 percent in China and 7.5 percent in India, CAGR will fall 4.3 percent in North America.
Circulation will account for nearly half of publishers' revenue by 2018, PwC predicts, and it says revenue from digital advertising will be 16 percent of all newspaper ad revenue by that point.