In a video explaining his plans for First Look Media, founder/funder Pierre Omidyar says that in addition to a flagship site covering news, entertainment, sports and politics, the venture plans to launch "a family of digital magazines."

Each "will be dedicated to a specific topic," he says. "Each will have its own look and feel, its own editorial voice, and each will be led by a visionary experienced journalist."

Omidyar also says the effort will "bring back to journalism what's been lost -- the critical but expensive support that's often neglected in the digital age. In our model, teams of data analysts, fact checkers, visual designers, editors and trechnologists will work together with writers reporters and producers to create powerful stories presented in compelling packages. We'll give our journalists everything they need to do their jobs well."

First Look Media from First Look Media on Vimeo.