Patrick Cooper, director of web and engagement at NPR, talks about trends that he sees coming in news audiences. In particular, he pays attention to fragmented audiences, the way audiences divide their time among devices, and the challenges that come with capturing those individuals. Cooper, who spoke at Poynter’s Future of News Audiences conference Jan. 26-27, offers us insights into NPR’s approach in drawing audiences.
Uncategorized
PoynterVision: how NPR goes after emerging news audiences
Tags: Advice, Audiences, Best Practices: Online and Multimedia, Circulation, Future of News Audiences, NPR
More News
How Poynter transformed a hands-on workshop into an email course
Lessons learned from an experiment in building a new journalism project
April 24, 2024
Opinion | Journalists at Columbia are leading the coverage of their campus
The Columbia Daily Spectator has expertly documented tense protests over the Israel-Hamas war inside and outside the campus.
April 24, 2024
Q&A: Mina Kimes on her run from acclaimed sportswriter to Emmy-nominated NFL Analyst
The ESPN star explains how she got over her fears (and the trolls) to get better at discussing the sport she loves
April 24, 2024
No, Morton Salt and other table salts do not contain sand and glass
Excessive consumption of salt can cause hypertension because of the sodium it contains — not because of glass in the salt
April 24, 2024
Opinion | Everyday sexism has no place in sports journalism
The conversation around Gregg Doyel’s comments to Caitlin Clark failed to address larger, systemic issues that could lead to better journalism
April 23, 2024
Comments are closed.
Comments