The San Francisco SEO Chronicle Thursday launched a program granting subscribers a series of perks including special access to Chronicle reporters and editors, discount offers from local businesses and tickets to museums and movies.

The Chronicle currently offers a digital subscription for $10.99 per month and a print sub for $5.00 per week. Anyone with a print subscription gets a digital version at no extra charge.

Several news organizations have unveiled exclusive content recently in a bid to lure more digital subscribers:

The New York Times added 32,000 digital-only subscribers earlier this year after releasing NYT Now and Times Premier, but the cost of rolling out the new products far outpaced the revenue they generated, Ryan Chittum reported for Columbia Journalism Review in July.