Jeff Bezos was interested in mobile technology long before he owned The Washington Post, according to a 2001 Taco Bell commercial zipping around social media Thursday.

"PDAs, handhelds, I've seen these -- what do we have that's new?" the Amazon founder asks during a "meeting," before he's introduced to the new Taco Bell Chicken Quesadilla. "Interesting!" Bezos says. "Can I get a demo?"

The fun begins at the 6:41 mark:

(Via Margarita Noriega)