Toronto Star plans to drop paywall
The Toronto Star "anticipates eliminating the paywall on its www.thestar.com website next year," parent company Torstar says in an earnings release. The release says the company plans a new tablet product, developed with La Presse. The Star "will seek to expand its audiences and increase engagement through this and other projects and it anticipates eliminating the paywall in 2015 with some potential impact on circulation revenue," the release says.
Revenue at Torstar was down 7 percent in the third quarter of 2014, compared to the same period the year before. Its holdings include
Metroland Media Group, which publishes three daily newspapers and many community papers, and the Star Media Group, which publishes the Star and other papers. It sold the book company Harlequin in August for $455 million CAD.