‘Un-brand your content,’ brand journalists are advised
"Brand journalism is not brand-centric, but a brand journalist’s job includes figuring out how to seamlessly weave in a brand presence."
That's tip No. 6 of six from a recent presentation by MediaSource at Public Relations Society of America National Health Academy. Lisa Arledge Powell, MediaSource president, presented the tips on brand journalism, according to the site, and this "Schoolhouse Rock"-esque video.
Here's how the MediaSource team explains its work:
MediaSource is a multidisciplinary team of marketers and journalists- all brand storytellers. We can be your brand's personal newsroom– we’ll collaborate with your marketing & PR team to expand your story by developing meaningful content and delivering real journalism that can be leveraged across both company-owned and earned media.