James Wolcott writes about "Name-Brand" journalists like Ezra Klein and Nate Silver:

In some college communication and writing courses, playing social media like a harp is considered as integral to future success as teaching your paragraphs how to roll over and fetch. I’m just glad I came along when the writing game was mostly a matter of fighting your way up Pork Chop Hill with long naps in the foxhole and didn’t require daily, hourly upkeep and depend upon the kindness of mouse clicks. Raising a brand from infancy, nurturing it, tending to it as it teeters around the track, sprucing it up when it gets stale—it sounds exhausting, like being a stage mother, a helicopter parent to your own career.