Digital Content Next

Add The Associated Press to the growing list of news organizations dipping their toes into the podcasting business. The AP has struck a revenue-sharing deal with podcasting network PodcastOne to license its audio clips for the company's index of 200 podcasts, according to Digital Content Next.

The terms of the deal require The Associated Press to open up its audio service, which includes sound bites, correspondent reports and news headlines, for use in the company's content. The company will use insertion technology, which is typically used to interject ads into digital audio, to put timely and relevant news into recordings that might have been downloaded earlier.

The Digital Content Next report did not specify how much the licensing deal was worth.

The Associated Press has for years syndicated its video reports, articles and photography to news organizations worldwide. It offers three separate audio services: The AP Radio Network, PrimeCuts, a sound bite service, and SoundBank, which houses AP's audio archive.

Several news organizations have been tweaking or expanding their podcasting offerings in recent months. The New York Times Magazine recently announced it was transitioning its longtime print column, "The Ethicist," into a weekly podcast with a print summary. NPR, a longtime podcasting stalwart, this year launched Invisibilia, which quickly became a breakout hit. And Slate recently added two new podcasts, “The Gist” and “Money,” bringing its total to 10.