The New York Times Wednesday announced the rollout of a new version of its core iOS app, touting “a more urgent” news experience with stories chosen for mobile readers.
The latest update is in line with a series of product announcements from The New York Times. Earlier this month, the paper debuted the NYT Cooking iPhone app; shortly after that, the Times announced it was making its millennial-targeted news app, NYT Now, free for all users upon its May relaunch.
The Times noted in its announcement that the updated app marks the first time that editors are now designating stories to appear specifically on mobile devices. The app also now packages related articles and multimedia elements together and features weekday briefings to keep users abreast of daily news.
A Columbia Journalism Review article published Tuesday noted the the Times’ effort to build a series of apps that each draw a different segment of the paper’s audience on their smartphones. Although the apps haven’t built up the desired audience, their mobile presentations have seen high levels of engagement, according to the article.
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