The New York Times on Tuesday announced a plan to meet its readers on their own turf: the waiting line at Starbucks.
Citing a desire to connect with mobile readers, The New York Times will begin making some news articles available for free, according to a story from New York Times reporter Sydney Ember.
In a press release, New York Times CEO Mark Thompson emphasized that the latest effort is aligned with The Times’ ongoing business relationship with Starbucks. The ubiquitous coffee chain offers daily editions of The Times and several other papers, including USA Today and The Wall Street Journal, at its stores.
We have enjoyed a long and fruitful association with Starbucks, and we’re delighted that this agreement will further extend our digital relationship,” Mark Thompson, the chief executive of The New York Times Company, said in a statement. “This is another in a series of arrangements we have made recently in order to ensure that The Times continues to expand the reach of our journalism to new and interesting pools of readers.”
The New York Times has of late been experimenting with freeing some of its content. Earlier this year, the paper debuted a free version of NYT Now, its flagship news app aimed at millennials.
