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In Case You Missed It

Casey Newton The Verge

Would you pay for Tweetdeck?

"Twitter is considering offering a paid subscription to power users, including brands and news organizations, The Verge has confirmed."

Deadline Dominic Patten

Hollywood Reporter paying out nearly $1 million in freelancer lawsuit

"The preliminary approval by Judge Ann Jones after a hearing Wednesday at LA Superior Court downtown means that about 35 THR contributors who were designated as independent contractors instead of employees will get a check for around $14,840."

The Associated Press No byline

ABC News says 3 of its Twitter accounts were hacked

"The tweets have since been deleted and ABC News said that it 'resolved the issue quickly.'"

CNN Money Dylan Byers

Disney extends Bob Iger's contract

"The Walt Disney Company is once again extending CEO Bob Iger's contract, highlighting the absence of an obvious successor to one of the most powerful men in media and entertainment."

Columbia Journalism Review Jeremy Borden

How two Marshall Project collaborations shined a light on prison payments

"'They’re a tight band, a digital start-up with a single mission, and we’re a large general-interest news organization that covers it all,' says Ann Gerhart, a senior editor-at-large at The Washington Post who edited Hager’s story."

The Washington Post Tauhid Chappell

The Washington Post had a crab mascot, before it died

"The #leftovers Slack channel quickly mobilized to humanize the crab, much to the chagrin of some who wanted to eat her. It didn’t take long for a name to be chosen."

McClatchy D.C. PETER STONE AND GREG GORDON

FBI’s Russian-influence probe includes a look at Breitbart, InfoWars

"Federal investigators are examining whether far-right news sites played any role last year in a Russian cyber operation that dramatically widened the reach of news stories — some fictional — that favored Donald Trump’s presidential bid, two people familiar with the inquiry say."

CNN Brian Stelter

In interview about his falsehoods, President Trump offers new ones

"Time magazine's interview with President Trump about past falsehoods is full of new falsehoods from the president."

The New Republic Leah Finnegan

Opinion: The media should become a true opposition party

"If the press can relinquish its self-regard and battle Trump with Watergate-era gusto, perhaps it might stand for something of value to Americans."

The Washington Post Paul Farhi

Shepard Smith, the Fox News anchorman who drives the Fox News faithful crazy

"...It was perhaps no coincidence that the correcting came from Smith, whose off-message comments about Trump have made him an apostate to the conservative Fox News orthodoxy."

New York Post Julia Marsh

Gawker discussing ‘potential settlement’ with Peter Thiel reps

"A bankruptcy attorney for the shuttered website is in settlement talks with representatives for Thiel, according to Manhattan federal court records."

The Wall Street Journal LUKAS I. ALPERT

Inside the war for Tronc

"A person familiar with the doctor’s thinking says the relationship between the two men soured early on following a meeting with Gannett executives at which Mr. Ferro was 'throwing F-bombs everywhere,' leading Dr. Soon-Shiong to wonder what he had gotten himself into."

The New York Times JENNIFER SCHUESSLER

A journey into Merriam Webster's word factory

"But the company remains very much a bricks-and-mortar operation, still based in this small New England city where the Merriam brothers bought the rights to Noah Webster’s dictionary in the 1840s and carried on his idea of a distinctly American language."

BuzzMachine Jeff Jarvis

Publishers should be focused on opportunities, not obstacles

"Our opportunity is not so much to kill bad content and bad advertising placements and to teach people to avoid all that bad stuff but to return to the reason we all got into these businesses: to make good stuff."

Philly.com Jeff Gammage

Inquirer employees reject contract that would have ended seniority

"The vote on the three-year deal was 186-79, guild officials said Wednesday night."

In case you missed it

Casey Newton The Verge

Would you pay for Tweetdeck?

"Twitter is considering offering a paid subscription to power users, including brands and news organizations, The Verge has confirmed."

Deadline Dominic Patten

Hollywood Reporter paying out nearly $1 million in freelancer lawsuit

"The preliminary approval by Judge Ann Jones after a hearing Wednesday at LA Superior Court downtown means that about 35 THR contributors who were designated as independent contractors instead of employees will get a check for around $14,840."

The Associated Press No byline

ABC News says 3 of its Twitter accounts were hacked

"The tweets have since been deleted and ABC News said that it 'resolved the issue quickly.'"

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5 motivators to engage your viewers

The lead of your story has to speak to what motivates viewers to sit and watch. Here are five motivators for engaging viewers with a news story on TV or the web:

  • Money
  • Family
  • Safety
  • Health
  • Community

You can address the “safety” motivator in crime stories, in stories about unsafe cars or in stories about texting or talking on the phone while driving. The “community” motivator might be a story about crumbling neighborhoods, the rise of social networks and the push for neighborhood schools.

As you craft your lead, and the entire story, write to one (or, even better, more than one) of those motivators. For example, a city council meeting about a tax increase is clearly about money. But if the tax increase is going to pay for more police officers, it might be a story about safety.

Taken from Five Motivators to Engage Viewers, a video tutorial by Poynter's Al Tompkins at Poynter NewsU.

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