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SF Chronicle on its 25.8% circulation drop: Our strategy is paying off
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Yes, spin, and credulity by a press that desperately wants good news
Posted by
Bradley Fikes
10/27/2009 10:33:50 PM
"Right now, we're profitable some weeks and some weeks we're not," he told the Business Times, adding that the Chronicle expects to be in the...
"Right now, we're profitable some weeks and some weeks we're not," he told the Business Times, adding that the Chronicle expects to be in the black most or all weeks in November and December, although it still expects to post a large loss for the year.
That was Mark Adkins, the Chronicle's president, quoted in the SF Business Times. Let's take a look at what this really means:
November and December just happen to be the holiday season, when newspapers are stuffed with ads. It's the rest of the year that's the problem. Adkins doesn't even compare this holiday season with the last one (at least that didn't appear in the article). So Adkins has given no quantifiable numbers to compare the Chronicle's financial health now to previous years.
Whenever executives of beleaguered companies talk in shiny, happy generalities about their company's financial condition but don't give specifics, the news isn't good.
Jeff Prescott sez....
Posted by
Jeff Prescott
10/27/2009 3:45:03 PM
Here comes the spin. Since circulation is plummeting, let's combine single-copies with online hits.....All of a sudden, we have millions of "rea...
Here comes the spin. Since circulation is plummeting, let's combine single-copies with online hits.....All of a sudden, we have millions of "readers" again.
NOT.
Sometimes i go to LATIMES.COM for about 3-seconds...just to grab a headline update.
That lack of "quality time" should not be counted, should it?
Isn't that why the WSJ had its double-truck ad today??
Copies/website hits-------twin sons of different mothers........
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