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Testing CUNY's New Business Models with Adjusted Assumptions
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Great initiative
Posted by
Reginald Addae
11/20/2009 10:51:31 AM
I applaud the CUNY school for being at the forefront of trying to answer this question, but the model in my opinion is based on...
I applaud the CUNY school for being at the forefront of trying to answer this question, but the model in my opinion is based on too many assumptions. It makes assumptions about site traffic, about the basic economics of demand and supply using unrealistic numbers, and states under these conditions these models will work. Advertising dollars have been leaving the newspaper industry for a while now, yet all of a sudden it is one of the main revenue sources for the newspapers. The overarching assumption is that there is a market demand for quality journalism, "watch-dogging" those in power and that the market will find a way to meet this demand, however, how to generate this demand is not addressed. The models lack focus on the problem at hand. It is however a step towards finding a plausible solution to the problem at hand.
Good Post, Nears Reality
Posted by
donn friedman
11/19/2009 11:37:42 AM
Try redoing the numbers with about a $1 CPM. Social networking sites like Facebook are averaging less than that -- and much of the advice...
Try redoing the numbers with about a $1 CPM. Social networking sites like Facebook are averaging less than that -- and much of the advice of your pundits revolves around media becoming more of a center of community and social interaction.
You'll see the amount of traffic needed to survive requires mass media like figures.
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