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Newspapers won't get rich shunning Google, favoring Microsoft's Bing
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A fight worth having...
Posted by Dean Miller 11/30/2009 12:38:15 PM

New Media snarksters love to point to this strategy as evidence of how out of touch newspapers are with the "new reality."
But when you ask them to monetize traffic, they can't do it. And forget monetizing free content...unless you're stealing the content.
So, the most important thing to come out of Murdoch's rumblings and AP's Bing/Google negotiations is that players of note are asserting the dollar value of news.
Once newsrooms wrest the debate from their IT department's "information wants to be free" cult, and take adult control of the product, we might actually find ways to fund watchdog journalism.
Because until we do, the "new reality" will not finance the watchdog reporting that was entire purpose of the First Amendment.


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