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The New "Sixth W"
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What's next = where to watch
Posted by
Amy Gahran
12/27/2007 6:09:41 PM
What I like about adding "what's next" as the 6th W is that it implies a 7th W: "where to watch for what's next.
And...
What I like about adding "what's next" as the 6th W is that it implies a 7th W: "where to watch for what's next.
And the "where to watch" part often can be enhanced not by simply leaving folks waiting for your next story, but to supply them with direct links to sources and resources so they can keep alert for updates. This is especially important for news stories that probably won't merit an actual story update. It's a way of honoring readers' ongoing interest.
- Amy Gahran
Sixth “W” Smart but of a Different Level
Posted by
Jane Abao
12/26/2007 8:59:55 PM
Yes, that’s smart! “What’s next” as the sixth “W” of Rich Boehne, that is. Too often, we deal with just reproductions of events. High...
Yes, that’s smart! “What’s next” as the sixth “W” of Rich Boehne, that is. Too often, we deal with just reproductions of events. Highlighting on what’s next gives the reader a view on future plans and perspectives. It gives reporters outside of the organization an idea on what to watch out for. Once the “What’s next” is given, it behooves the subject of news to realize the “What’s next” as announced and as expected by the audience or readership. The problem with this is that the “What’s next” is of a different level. It has not yet happened and subject to time and its vagaries – and the audience may mistake it for fact.
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