One of America’s largest media companies is hoping that young readers want to get their news the same way that video gamers play World of Warcraft and Doom.
Gannett Company this week previewed its first project that allows readers to experience a news story in virtual reality. The project – produced by Gannett’s digital division and the Des Moines Register — requires users to wear a futuristic headset called the Oculus Rift, a small goggles-style video device that responds to the wearer’s head movements.
While the Rift is primarily marketed for gaming – allowing users to flee blood-thirsty aliens or control a 250-story fighting robot, Gannett’s project is significantly less harrowing. Part of a Register special report on Iowa agriculture, the company’s first virtual reality presentation is a 3-D immersive walking tour of a southwest Iowa family farm. Read more