If Facebook is able to persuade media organizations to go along with its newest idea, it will be, no kidding, a game-changer.
The New York Times reported last night that Facebook is talking with the Times, National Geographic, BuzzFeed and others about a plan that would have the news organizations hosting their mobile content on Facebook rather than linking back to their own sites.
When I teach newsrooms how to smartly use Facebook, I tell them that it is vital that most posts push the reader back “to the mothership.” By that I mean get the reader onto the newsroom’s website. The reasons are simple: That’s where the ads are, that’s where the metrics are and that’s where the other content that publishers want people to read, watch and listen to is posted. Read more