Tracie Powell and Andrew Beaujon


NABJ study: Diversity declines in TV station management

NABJ | NPR
The National Association of Black Journalists' 2012 Diversity Census examines management of newsrooms across the country. It paints a grim picture: NABJ found that African Americans, Native Americans, Asians, Hispanics and other people of color are represented in mid-level ranks but not in the upper echelons of TV news management.
According to the 2010 United States Census, non-Whites comprise nearly 35% of the U.S. population but the study finds that people of color fill only 12% of the newsroom management positions at 295 stations owned by ABC, Allbritton, Belo, CBS, Cox, Fox, Gannett, Hearst, Journal, Lin Media, Media General, Meredith, NBC, Nexstar, Raycom, Sinclair, E.W. Scripps, Post-Newsweek and Tribune.
ASNE's annual census found thatjournalists of color make up about 12 percent of print newsroom staffs.

However, the NABJ survey's methodology is extremely unusual:
Information for all 295 stations was gathered by examining Google, individual station websites, Facebook, NewsBlues, TVSpy.com and by talking with industry insiders familiar with the respective markets and stations. Some of the information was gathered by calling stations directly and some came during conversations with current or former employees of the respective stations.
"While we may have missed a few people, one cannot dispute the fact that the management diversity at most of these stations is far from the estimated 35% diversity of the nation’s population," the study, authored by NABJ Vice President/Broadcast Bob Butler, says. (more...)
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