Bill Krueger



How Yahoo! Sports has competed online by making investigative journalism its brand

When Charles Robinson first went to work as a reporter for Yahoo! Sports in 2004, he spent as much time explaining where he worked as he did trying to do his work.

“There was not a lot of understanding of what Yahoo! was,” Robinson said. “It’s a search engine — why would they cover sports? I felt like half my job was reporting and the other half was explaining who we were.”

Robinson doesn’t have that problem anymore. Yahoo! Sports has made a name for itself in the crowded world of online sports websites by focusing on good, old-fashioned investigative journalism that relies on documents, multiple sources and time-consuming reporting. Read more


Flyer Forums, Fifth Estate Blogs Cover TSA Scanner, Pat-Down Troubles Early, Well Before Journalists

There has been no shortage of outrage in the media coverage of the new security procedures at the nation’s airports.

We’ve all seen the headlines about angry travelers and videos of people experiencing the new “enhanced” pat-downs or holding their hands over their head while they stand in a full-body scanner. We’ve heard the stories of the man who threatened to have a Transportation Security Administration agent arrested if he touched his “junk” and the unfortunate bladder cancer survivor who was covered in his own urine after TSA agents broke the seal on his urostomy bag during a pat-down.

But try sorting through all the clutter to find journalism that provides clarity and context, stories that hold officials in Washington accountable for their actions, coverage that does more than quote angry travelers or simply link to such coverage by other outlets. Read more


Chuck Todd, Jay Rosen, Michelle Malkin Question Ambinder’s Reasons for Leaving Blogging Behind

Marc Ambinder was among the first traditional journalists to move completely online, writing a well-regarded political blog for The Hotline and then, more recently, The Atlantic.
Now Ambinder is returning to his roots in traditional, print journalism. He will be writing for the print editions of the National Journal and The Atlantic.
He is making the move, at least in part, because of misgivings about how journalism is practiced online.
“I Am a Blogger No Longer,” reads the headline on Ambinder’s final blog post for the Atlantic. Ambinder noted in the post that Chuck Todd, then the editor of The Hotline, hired him away from ABC News in 2005 to write exclusively for online.
“Back then, reporters didn’t blog,” Ambinder wrote. “Newspapers and magazines hired curators to update their websites, and reporters would occasionally post online, but there was a strict separation based on platform. Read more

A Viewer’s Guide: How to Watch Campaign Ads

It’s that time again, when scary stuff comes at you from your television, your computer and your mailbox. That’s right, it’s campaign season. (Maybe the founding fathers deliberately placed the biggest elections right after Halloween.)
With Election Day looming, campaign ads are flying. They are on television, the radio and the Internet. They are filling up your mailbox and, in a few instances, taking up space in your newspaper. That means the claims, accusations and boasts will be flying as well.
So how do you know what and who to believe? How do you know which candidates are telling the truth, about themselves or their opponents? How do you become a more discerning consumer of political ads?
You could take the advice offered up by Brooks Jackson, a veteran journalist who covered Washington and national politics for the Associated Press, The Wall Street Journal and CNN before launching in 2003. Read more

Deadspin’s Daulerio on Favre: ‘I knew there was something there’

Deadspin broke the Brett Favre story. But it took the NFL to get it into traditional media outlets.
Newspapers and news broadcasts have been filled this week with stories about the allegation that Favre, when he was a quarterback with the New York Jets in 2008, sent naked photos of his private parts to Jenn Sterger, a young woman who worked as a “game day host” for the Jets.
But that was more than two months after Deadspin, an irreverent sports website that is part of Gawker Media, first published the allegation. The initial story by A.J. Daulerio, editor-in-chief of Deadspin, was based on an off-the-record conversation Daulerio said he had with Sterger about the incident. Daulerio wrote at the time that he had been unable to get Sterger to go on the record with her story or to provide him with copies of the photos. Read more

As More People Research Products Online, Will News Advertising Suffer?

Americans are increasingly relying on the Internet to help them make smart decisions about purchases, according to a new study by the Pew Research Center.
The center found that 58 percent of Americans have done research online about products and services they buy. A similar survey taken in 2004 found that 49 percent of Americans did online research of items they were planning to buy.
The latest survey was administered to 3,001 adults from Aug. 9 through Sept. 13.
“The increase in product and service research online coincides with a general trend in stepped up use of the Internet for commercial activities,” Pew said in its report on the survey.
Pew says the increased use of the Internet to become smarter shoppers also coincides with a big jump in the use of social networking sites such as Facebook and LinkedIn. Read more

When Bedbugs Became News, the Bedbug Registry Became a Debated Source

For three years, hardly anyone noticed the quirky little Web site Maciej Ceglowski created to keep track of bedbugs.
That was fine with Ceglowski, because it was more of a personal matter to him after bedbugs bit him one night in a Travelodge in San Francisco.
“It was good psychological therapy for me to get back at the bedbug,” Ceglowski told me in a recent interview.
But bedbugs are in the news these days, with numerous reports about a rise in infestations nationwide in apartment buildings, hotels and other buildings. And suddenly Ceglowski’s website,, is not so little anymore.

At the beginning of the year, Ceglowski’s website might have had 3,000 visitors a day and 20 reports of bedbug sightings. Now, the site gets up to 40,000 visitors and 100 new reports a day.

Read more

Students Prefer Printed College Newspapers over Online

Students have returned to college campuses armed with laptops, smart phones and countless other electronic gadgets. Yet most still turn to a print newspaper for their campus news.

The printed versions of college newspapers continue to thrive, with students grabbing copies as they go from one class to another. It’s not unusual to see students reading about the latest campus news while eating a quick lunch or taking a break on the lawn.

It’s far less likely that the wired generation, raised with iPods and smart phones, is checking out the news on the newspaper’s website.

Robert Adams, director of student publications at Western Kentucky University in Bowling Green, said the printed version of the College Heights Herald is far more popular than its website.

“It really goes against the grain,” Adams told me. Read more


Egg Industry Website Gets Boost from Media During Salmonella Recall

Search Google for “egg safety” and the first link that comes up is for the Egg Safety Center.

Seems like a logical place to look for information about the largest egg recall in the nation’s history. That’s what The Washington Post and a handful of other media outlets apparently thought when they provided a link to the website for their readers and viewers.

What they didn’t tell their audiences was that the site was the work of United Egg Producers, a cooperative of many of the nation’s egg producers. That’s because they apparently didn’t know.

Several readers contacted Andrew Alexander, the ombudsman for the Post, to ask why they were being directed to an egg industry site to get tips on how to safely purchase and prepare eggs during the recall. Read more


Sports Illustrated’s Peter King Shows You Can Teach Old Dogs New Tweets

Peter King didn’t particularly want to write a weekly online column and he certainly wasn’t interested in Twitter. He had a full-time job covering the NFL for Sports Illustrated, thank you, and that was quite enough.

But King, 53, wanted to remain relevant. So he agreed when his editors first suggested in 1997 that he write a weekly column for, and later when they asked him to take some time most days to send out a few tweets.
“I was not excited about it when it started,” King told me in a recent interview. “But I always fear getting left behind by some new form of communication.”
King still writes for the weekly magazine, but he has plenty of readers for his online work.
Read more

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