Posts by Bill Krueger

How Yahoo! Sports has competed online by making investigative journalism its brand

When Charles Robinson first went to work as a reporter for Yahoo! Sports in 2004, he spent as much time explaining where he worked as he did trying to do his work. "There was not a lot of understanding of what Yahoo! was," Robinson said. "It's a search engine -- why would they cover sports? I felt like half my job was reporting and the other half was explaining who we were." Robinson doesn't have that problem anymore. Yahoo! Sports has made a name for itself in the crowded world of online sports websites by focusing on good, old-fashioned investigative journalism that relies on documents, multiple sources and time-consuming reporting. Read More
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