Bill Mitchell

The Poynter Institute is a non-profit school for journalists. More details here.


How Google’s Panda Update is inadvertently encouraging even more content farms

When Google introduced its new algorithm earlier this year aimed at elevating the quality of its search results, some of the hardest-hit sites were content farms like eHow, run by Demand Media.

An NPR story Tuesday shows that the … Read more

Tools:
2 Comments
chickens

Tales of a serial prankster: Interviewing the U.S. president while wearing a chicken head

Among the 58 photographs posted to Flickr from the Gerald R. Ford Presidential Library and Museum is a mugshot of a chicken. Actually, it’s the bright yellow beak and blue-hooded eyes of a chicken suit, the most famous chicken Read more

Tools:
0 Comments

We Media NYC cranks up a checklist for entrepreneurs and their ventures

The day was almost done by the time judge Bill Weiss described what he liked about the two ventures awarded $25,000 each in Wednesday’s pitch competition at We Media NYC.

He said the panel of judges picked Pando ProjectsRead more

Tools:
0 Comments

A Twitter countdown to the NYT paywall

The discussion falls into several categories, including:

  • Dire warnings
  • Easy workarounds
  • Ethical questions
  • Best wishes
  • Fun stuff
  • Actual news

Read more on Twitter at the hashtags of #paywall and #nytpaywall.

Read more

Tools:
1 Comment

New York Times subscription plans all about one challenge: Reader migration

The digital subscription plans announced Thursday by the New York Times make clear that it’s time to retire the paywall metaphor. In fact, what the Times is really talking about is a forced march of its readers.

The variety of … Read more

Tools:
0 Comments
Glass sphere, dollar, three

Why Spot.us user says it ‘is one of the best advertising experiences I’ve ever had’

Spot.us founder David Cohn has generated about $65,000 with an approach that remains true to his main focus — user-funded journalism — at the same time it broadens the pool of payers for news.

Cohn launched Spot.us a couple of Read more

Tools:
4 Comments

Ebert fishes some lessons from his (revenue) streams

In a followup e-mail, Roger Ebert elaborated on some of the developments I described in Thursday’s post about his Tweets of Amazon affiliate links, a venture he likens to fishing.

I’ll sum them up like this:

Tools:
0 Comments
ebert2

Thumbs up for Roger Ebert’s new revenue model on Twitter

Six weeks into what some have billed “the year of paid content,” the most interesting ideas I’ve seen so far have less to do with corporate policy than they do with personal enterprise.

My colleague, Mallary Tenore, wrote Friday about … Read more

Tools:
10 Comments
brandbowl

Brand Bowl makes a run at social media metrics for advertising

For all the measurability of digital publishing, tracking the real impact of social media advertising remains a hope still awash somewhere between art and science.

Brand Bowl, a project organized by a Boston ad agency and presented on Boston.com, used … Read more

Tools:
2 Comments
medcity

MedCity startup yields 7 tips, 2 hot leads for journalism entrepreneurs

When Chris Seper and his colleagues pitched a local nonprofit on investing in their MedCity News startup, his potential investors didn’t focus that much on the quality of MedCity’s reporting or the number of its page views.

Instead, they zeroed … Read more

Tools:
0 Comments