In the weeks after Jim Brady announced plans to launch brother.ly, a local news web site in Philadelphia, he and Poynter’s Butch Ward had an email conversation about Brady’s previous experiences with guiding digital newsrooms.
Ward: More than a decade later, have you changed your thinking in any significant way about local news coverage in the digital age? How about your thinking on how to build a financially successful news business?
Brady: I think the biggest change in my thinking has been about the overall role of a local news organization. I used to be a believer in staying out of the fray, and just reporting on what was happening and stopping there. But I now think news organizations need to expand their thinking there. I’m not suggesting that papers drop objectivity in reporting; I still believe in that. Read more