The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans.
The publishers of the Star Tribune Media Co., USA Today, The Omaha World-Herald and The Dallas Morning News talked about the revenue opportunities for their content.
For Jim Moroney at The Dallas Morning News, his company is converting the story archives into revenue through content marketing. Companies in the Dallas area are in need of content to populate company newsletters, websites and blogs, and the paper is making its archives available for customers of its digital agency. Clients’ monthly bills average $4,000 a month for services that include access to the archives. (more...)