Several months ago, roughly half a dozen early BuzzFeed writers were told to go back through their pre-2012 work and decide what they wanted to save. Anything they didn’t want to keep or update should be removed from the site, they were told.
“Go through your stuff and save what you care about,” is how BuzzFeed Editor-in-Chief Ben Smith summarizes the direction.
The result was that thousands of posts were removed from BuzzFeed, without any notice or disclosure. The removal of content was revealed by Gawker’s J.K. Trotter in two posts, the most recent of which outlined the previously unknown scale of the cull.
Smith was off in the woods on vacation when Trotter’s latest piece was published last week. This morning I spoke to him by phone, and he said BuzzFeed did not handle the purge of old content as well as it should have. Read more