Adrienne LaFrance and Matt Novak live in different cities and write for different sites in the Gawker Media network. LaFrance is a freelancer who contributes to several other publications. Novak works full-time on his blog, Paleofuture, which is part of Gizmodo.
She often writes about tech and media. He writes about past visions of the future.
Despite the differences, LaFrance and Novak recently converged on the same idea: debunking hoaxes and misinformation as a regular feature.
LaFrance writes the Antiviral column for Gawker, which carries the headline “Here’s What’s Bullshit on the Internet This Week.” She identifies trending misinformation and new hoaxes and digs into them to reveal what’s fake.