Over the years this idea has attracted entrepreneurs and technologists, and so far no one has been able to figure out a workable, widely-adopted product.
The problem to solve is obvious: With so much content being published online, it’s difficult for most people to determine the quality and credibility of a given webpage or other piece of content. How can you know if the article you’re reading has incorrect facts, is incomplete, or was produced by an organization with serious ethical issues? Isn’t there some way to compare all the articles and content on a given topic and surface the best, most accurate and complete version?
A team of 16 people in Paris are the latest to try and solve this problem. Their product is Trooclick, and it will launch an initial version this month. (Today, at the Global Editors Network Summit in BarcelonaI’m moderating a panel about fact-checking that includes Trooclick CEO Stanislas Motte.)
Trooclick is a browser plugin (Chrome and Firefox) that alerts you if an article you’re reading includes what they call “glitches.” A glitch could be an incorrect fact, information that conflicts with other media reports about the same topic, or something about the publisher’s ethics, or the ethics of the article itself, that a reader should be aware of. Read more