David Johnson

http://www.davidandrewjohnson.com


News Orgs Challenged in Covering Live Events Like Health Care Summit with Immediacy and Depth

A Flickr image of a dual-screen setup at a Superbowl party this year shows the game on the big screen and a second screen for the Twitter conversation. The headline: “This is the future.”

Now, let’s look at the… Read more

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Creeping Costs of Connectivity Could Confound Pay Wall Strategies

How much media could you buy for $1,189? That’s the first-year cost to own the top-of-line 3G iPad before buying any content to view on it.

That’s 60 books or DVDs (at an average of $20 apiece), 119 movie… Read more

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Restore Credibility in Online Ads by Targeting Bottom-Feeders of the Link Economy

The overwhelmingly upbeat conversations from the recent meeting of the Online News Association haven’t stopped even though the conference attendees have returned home from San Francisco. Of course, this is a group that has been chatting with each… Read more

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News Organizations, Bloggers Turn to ‘List Journalism’ to Drive Web Traffic

Time.com has released its 2009 edition of the 50 Best Web Sites of 2009, even though we are not even through the third quarter of the year. (Sorry late bloomer startups!)

The list is an interesting blend: Web

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Geotagged Tweets Offer Promise and Peril for News

Long awaited by many and feared by some, Twitter has announced that it will soon offer a geotagging service. Once it goes live, your tweet can be sent with the latitude and longitude of your GPS-capable transmitting device.

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Yahoo Consortium Newspapers Starting to Book Local Ads

While the hyperlocal bandwagon has been making the rounds of the news neighborhood for a while now, there’s been one important note that wasn’t in tune. The promise of a hyperlocal audience can’t be fulfilled without an effective hyperlocal advertising… Read more

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