Google’s integration of social recommendations into its search results, rolled out Wednesday, could have a significant impact on the way publishers work to attract Web visitors.
Google’s new +1 initiative places what amounts to a “like” button next to each of its search results. Voting up a result (by hitting the +1 button) will help Google further refine its search results to favor popular pages.
Those +1 votes will be directly visible to any friends signed in with a Google Profile, and in aggregate the ratings will be used to help improve overall search results by including user preferences.
For publishers, the result is that pages given a +1 by readers will appear more prominently in Google searches, and will be highlighted as recommendations by friends within the reader’s social network.… Read more