Dorian Benkoil


Geo-Location Services Provide New Opportunities for News

Knowing where someone is as they consume media can be a powerful tool in the hands of a journalist, publisher or advertiser.

And as use of GPS-equipped mobile devices has grown, so has interest in and competition to provide location-based … Read more

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As Social Media Grows, What Will Become of the Plain Old Banner Ad?

“The death of display advertising has been greatly exaggerated,” Randall Rothenberg, CEO of the Interactive Advertising Bureau, said last week at the trade organization’s MIXX conference.

True, rectangular “banner” ads, in-stream video commercials and other so-called online “display” advertising … Read more

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Rafat Ali Seeks to Re-imagine Travel Guide Industry for Mobile

After traveling around the world for the last two years, paidContent founder Rafat Ali has a new venture. In a separate Q&A, he describes why he wants to avoid the business of covering news.

Here, he discusses how the … Read more

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paidContent’s Rafat Ali Describes Grim View of Online News’ Prospects

In 2002, after unsuccessfully trying to get a reporting job, Rafat Ali launched paidContent.org, a blog about the business of media. The site gained a following, then sponsorships, and became a leading voice in the industry.

With paidContent as the … Read more

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What Web Analytics Can – And Can’t – Tell You about Your Site’s Traffic and Audience

It’s often said the Web is more measurable than any other medium. That’s probably true. But trying to actually understand what’s being measured and translate the different types of measurement into a coherent whole can make your head spin.

A … Read more

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How to Increase Site Traffic Without Buying Advertising

In the competition for page views, some news sites use paid advertising to attract traffic. There are a few reasons paying for traffic is often a losing game for news, and I’ll get to them in a moment. But first, where can you … Read more
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Can Ad Networks & Exchanges Help Increase Ad Prices (Instead of Driving Them Down)?

It’s generally said that advertising networks and exchanges push down the price of advertising on the Web, making it harder for publishers to get top dollar and support quality editorial products.

But there are some innovations coming that could help … Read more

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‘Hybrid’ Models the Rage Among Execs at paidContent Conference

If there’s one thing media bigwigs agreed on in hours of discussion at the paidContent conference in New York on Friday, it’s that to make a profit from media you shouldn’t ask whether or not to charge for it. Instead … Read more

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Thoora Shows How Publishers Can Use Real-Time Audience Data for Editorial Decisions

To the list of companies that say they measure audience sentiment to help publishers’ editorial judgment, add the name Thoora.

The Toronto-based startup promises to gauge how well individual news stories are doing by analyzing and calibrating real-time data from Read more

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Shut Off Google? C’mon, Mark Cuban

I can understand why Mark Cuban said newspapers should keep “blood-sucking vampires” like Google from indexing their content. But his argument falls short in a few key ways, I believe.

Cuban said newspapers have to understand that there … Read more

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