Knowing where someone is as they consume media can be a powerful tool in the hands of a journalist, publisher or advertiser.
And as use of GPS-equipped mobile devices has grown, so has interest in and competition to provide location-based services such as tailored news and information, advertisements, coupons, travel guides and more.
Recently, it seems like every digital media and advertising conference has sessions about things like “geo-location” and how to provide local services on mobile devices.
The Ad:Tech conference earlier this month in New York, for example, had three geo-location seminars with executives from:
- Geo-location services Foursquare, Loopt and Gowalla, all of which let users “check in” from where they are, give and receive recommendations, receive rewards and communicate with friends on the services.