Knowing where someone is as they consume media can be a powerful tool in the hands of a journalist, publisher or advertiser.

And as use of GPS-equipped mobile devices has grown, so has interest in and competition to provide location-based … Read more

“The death of display advertising has been greatly exaggerated,” Randall Rothenberg, CEO of the Interactive Advertising Bureau, said last week at the trade organization’s MIXX conference.

True, rectangular “banner” ads, in-stream video commercials and other so-called online “display” advertising … Read more

After traveling around the world for the last two years, paidContent founder Rafat Ali has a new venture. In a separate Q&A, he describes why he wants to avoid the business of covering news.

Here, he discusses how the … Read more

In 2002, after unsuccessfully trying to get a reporting job, Rafat Ali launched paidContent.org, a blog about the business of media. The site gained a following, then sponsorships, and became a leading voice in the industry.

With paidContent as the … Read more

It’s often said the Web is more measurable than any other medium. That’s probably true. But trying to actually understand what’s being measured and translate the different types of measurement into a coherent whole can make your head spin.

A … Read more

It’s generally said that advertising networks and exchanges push down the price of advertising on the Web, making it harder for publishers to get top dollar and support quality editorial products.

But there are some innovations coming that could help … Read more

If there’s one thing media bigwigs agreed on in hours of discussion at the paidContent conference in New York on Friday, it’s that to make a profit from media you shouldn’t ask whether or not to charge for it. Instead … Read more

To the list of companies that say they measure audience sentiment to help publishers’ editorial judgment, add the name Thoora.

The Toronto-based startup promises to gauge how well individual news stories are doing by analyzing and calibrating real-time data from … Read more

I can understand why Mark Cuban said newspapers should keep “blood-sucking vampires” like Google from indexing their content. But his argument falls short in a few key ways, I believe.

Cuban said newspapers have to understand that there … Read more