News Orgs Starting to Compete More with Marketers for Dollars, Audiences In marketing, executives talk of spending "above the line" and "below the line." Above the… November 24, 2009 Dorian Benkoil
Testing CUNY’s New Business Models with Adjusted Assumptions Amid the rhetoric over how to support the business of journalism, the City University of… November 19, 2009 Dorian Benkoil
CUNY Conference Shows Journalists Must Understand Business What a chasm to overcome. One journalist tweeted that the financial spreadsheets being shown were… November 12, 2009 Dorian Benkoil
News Sites Must Use Alerts and Tools to Help Readers Find Content I used to cover tennis, was in the stands as Andre Agassi teared up after… November 9, 2009 Dorian Benkoil
How The New York Times, Others Are Experimenting with Augmented Reality Journalists and publishers are exploring ways to use the emerging technology known as Augmented Reality… October 30, 2009 Dorian Benkoil
Online Publishers Should Watch Looming Battle over Online Privacy There's a freight train in Congress heading toward the Web that isn't getting a lot… October 23, 2009 Dorian Benkoil
What Journalists Can Learn from Gawker Network’s “Dark Facebook” Nick Denton on Thursday revealed that his Gawker network of blogs is going to allow… October 16, 2009 Dorian Benkoil
The Unheralded, Beneficial Effects of Selling Online Content The debate over whether to charge for content is sometimes portrayed as an "either-or" discussion.… October 12, 2009 Dorian Benkoil
Journalism Online: Not Just a Pay Wall In the continued froth over paid vs. free models to support news organizations, the startup… October 2, 2009 Dorian Benkoil
Ad Week Conference Sparks Talk about Augmented Reality, Google Translation Engine During the course of the Advertising Week conference, a number of technologies were displayed and… October 1, 2009 Dorian Benkoil
Advertisers, Journalists Share Ideas about Need for Transparency, Truth & Authenticity As someone who's immersed in both journalism and advertising, I get to see how these… September 30, 2009 Dorian Benkoil
Peeking at the Near Future of ‘Out of Home’ Technology Last week, I stood in front of an advertising billboard that recognized my gender, another… September 18, 2009 Dorian Benkoil
Can Journalists Entrust their Data to Google? In one of its earliest SEC filings, Google's founders wrote an unusual letter saying one… September 11, 2009 Dorian Benkoil
News Industry Must Innovate Marketing as Much as Journalism While it's heartening to see news executives grappling with how to make money from journalism… September 9, 2009 Dorian Benkoil
How to Develop the Facebook Strategy You Need You already know why news organizations need a Facebook strategy. Here's how that strategy works… August 27, 2009 Dorian Benkoil