We all know that the Newspaper Association of America represents our country’s publishers and lots of other business-side people just below them. But imagine that there’s a competing organization, the National Newspaper General Managers Association, representing GMs and some publishers.
Editors would be the first to skewer both groups for diluting their power and adding to costs during the most precarious time in the history of the American newspaper business.
Of course, the National Newspaper General Managers Association doesn’t exist—because there’s no need for it. In fact, NAA 16 years ago brought together the work of seven business-side organizations to avoid duplication and produce a stronger voice for that part of the industry.
Such clarity of thought doesn’t exist on the news side of the business, though.… Read more