Moderator Al Tompkins, Poynter senior faculty broadcast and online, opens with information about digital viewing of video. Loading time for video is very important. Too slow, and people will abandon the effort. “Load ‘em or Lose ‘em” — is key.
Tompkins says documentary viewership is on the increase. He shows a clip from Frontline’s “The Secret State of North Korea” and asks Raney Aronson-Rath, deputy executive producer, Frontline, about the viewership.
Aronson-Rath says was a complete surprise to Frontline — 50 percent above the average viewership for a broadcast. Maybe it was the Dennis Rodman effect. There was conversation about North Korea in the news and when a topic of a Frontline documentary is already in the news, the program does better.