First blogs, then Flickr, then YouTube, then Facebook, then Twitter, then Tumblr… If you were told there’s one more thing that you have to be using to survive in journalism, you’d be forgiven for lashing out. But that’s exactly what I’m going to do.
Audio is becoming a force in Internet content, well beyond music and radio streaming.
SoundCloud CEO Alexander Ljung put it starkly at the French Internet conference, Le Web, earlier this month: Sound will be bigger than video, he said.
You might expect those words coming from the head of a company that relies on wide adoption of audio for its business, but his argument was convincing. Recording audio is less intrusive than recording video. Everyone who has a smartphone doesn’t just have a camera in their pocket, but a microphone. And unlike video, you can listen to audio you and others create when you’re doing other things. Read more