Talk about engagement with a journalist these days, and the conversation turns quickly to social media. Who can deny the influence of social media, which now serves as a news source for one-third of adults under 30?
If you really want to connect with people, though, social media is only part of the equation. Digital can be a proxy for interaction, but it works better when paired with the real thing.
At the Chicago Tribune, our newsroom employs a chain of engagement in a program we call Trib Nation. It includes actions that are familiar to the most fiercely orthodox readers and journalists: running corrections. It includes live programs created by journalists in auditoriums around Chicago and one-on-one conversations that follow them. It includes social Tweetups with digital natives and invitations to join us for conversations at our headquarters in Tribune Tower.
When I took part last fall in Poynter’s Social Media Webinar Series to talk about “Finding Your Social Media Voice,” a number of participants seized on the idea that “social media” could involve more than digital technology. Read more