Justin Martin



Bangor Daily News ‘progress edition’ promotes local businesses, advertisers

Orono, Maine — On the evening of Jan. 13, I sat down with my home-delivered copy of The Bangor Daily News. I was drawn to an historical insert detailing the pasts of seven Maine businesses between 64 and 158 years old. I opened the broadsheet.

Each of these seven businesses — among them a charter bus line, a sign manufacturer called Bangor Neon, an auto repair outfit, and a nursery and garden center — received a full page of favorable coverage. The articles detailed the rich histories of these companies, as well as the fine work they are doing today. “It was 64 years ago when a hard-working man started a small business that grew to become the local icon it is today,” the paper wrote of Bangor Neon. Read more


Why Christian Science Monitor stories have too many links, wrong ones

I often don’t read my own articles in The Christian Science Monitor. The volume of hyperlinks the publication drops in their copy is just too distracting. Consider this Op-Ed on volunteerism among Millennials. Not only does it contain no fewer than 28 links, but among them are a number of highly disruptive, full-line links to Monitor content, screaming things like, “RELATED: Top 4 obstacles for young people – and how to cope.” The all-caps grabber and full-line disruption is more befitting an ad for a used-car dealer than the innards of a respected news provider.

This one article contains five full line-break links to Monitor articles, and a sixth pasted after the writer’s bio. Every one of the 28 hyperlinks connects readers to Monitor content; readers aren’t afforded a single axon to outside information. Read more