Jeff Sonderman

Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in online news. He previously has worked as the senior community host and managing editor of TBD.com, a local news website in Washington, D.C., and WJLA.com, the website of D.C.-area news station ABC7. Prior to that he was the internet content director and metro editor of The Times-Tribune in Scranton, Pa., and also spent years reporting on health care, business and transportation. Find ways to follow him at jeffsonderman.com/connect


Ezra Klein opens up to Reddit: ‘Ask me anything’

Reddit
Washington Post blogger and columnist Ezra Klein held an AMA (short for "ask me anything") thread on Reddit today. His intended subject was a new elections forecasting tool he developed. But of course, many of the more than 440 questions strayed. (more...)
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youngreader

8 strategies for reaching elusive young readers

Mainstream news organizations are not doing so well with young audiences.

Only 30 percent of people 18 to 34 read a newspaper in print or digitally on an average day, according to the Newspaper Association of America. That’s down… Read more

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Facebook promotes ‘trending articles’ read through news apps

Inside Facebook | The Atlantic
Facebook is testing a news feed feature that promotes "trending articles" that users are reading and automatically sharing through news apps, Brittany Darwell reports. The feature could drive more users to try "frictionless sharing" apps by news orgs like the Washington Post, Huffington Post or Yahoo. Interesting and slightly related: Sarah Kendzior writes how she read one Yahoo News story about a teenager killing a 9-year-old neighbor, and the site's personalization algorithm mistakenly "decided I liked reading about child murder."
"For the next month, I woke up to a barrage of horrifying stories that seemed to signal an epidemic of child torture in America. ... Yahoo News had become my own personal Hunger Games, making me a spectator to violence I would never voluntarily seek out."
And what that example means to the rest of us: (more...)
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This photo by Dusty Compton landed on the front page of newspapers across the country.

How The Tuscaloosa News’ post-tornado tweeting helped bring home a Pulitzer Prize

When the Pulitzer Prize Board announced last year it would emphasize real-time reporting for the Breaking News category starting in 2012, some speculated whether we would someday see a Pulitzer Prize for tweeting.

As it turns out,… Read more

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Reuters photog who took ‘Texts from Hillary’ picture says viral meme was ‘a mystery to me’

Reuters | Storify
Reuters photographer Kevin Lamarque tells the story behind his now-famous photo of Hillary Clinton wearing sunglasses and checking her BlackBerry:

"On a secretive trip by Secretary of State Hillary Clinton to Tripoli, only days before the capture and killing of Libyan leader Muammar Gadaffi, I photographed Clinton aboard a C-17 transport plane. She was wearing dark sunglasses while texting from a makeshift desk she was working from. Okay, nice image I thought, but we were about to land in Tripoli which was certain to yield the images that the world would really want to see. Initially yes. But that was last October."

Last week it sparked a meme of 32 Tumblr posts suggesting what and who Clinton was text messaging. They got 83,000 shares on Facebook, over 45,000 Tumblr followers and a blitz of media coverage. In the end, Clinton herself joined the fun. In a Facebook chat on Thursday Lamarque said, "I am perhaps a bit old school, I don't tweet and I spend little time reading blogs, so the scope and scale of the whole thing was a bit of a mystery to me." And in the blog post, he adds: "Photographers, you never really know when your pictures will resurface and what use they will be to someone out there."
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Why news orgs fail to reach young people:

“General news is not relevant to young people because they don’t have context. It’s a lot of abstract storytelling and arguing among adults that makes no sense. So most young people end up consuming celebrity news. To top it off, news agencies, for obvious reasons, are trying to limit access to their content by making you pay for it. Well, guess what: Young people aren’t going out of their way to try to find this news, so you put up one little wall, and poof, done. They’re not even going to bother.

… When I hear news agencies talk about wanting to get young people, they don’t want to figure out how to actually inform them — they want to hear how to monetize them. And that pisses me off.”

Microsoft researcher and youth-culture expert Danah Boyd

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komu

KOMU-TV tries, tries again with groundbreaking interactive newscast

KOMU-TV in Columbia, Mo., is scaling back its social media-driven interactive newscast for the second time in its eight-month lifespan.

The experiment launched in its most ambitious format in September, replacing the “Oprah” show with an hour-long 4 p.m. newscast… Read more

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Recipes, vertical photos shared most on Pinterest

Dan Zarrella
Social media data analyst Dan Zarrella has tracked what kind of content gets "repinned" most often on Pinterest.

The lessons: Items about food (particularly recipes) and tall vertical photos seem to get the most sharing traction. So the photo embedded here, for example, seems almost irresistible to a Pinterest user. Images about design and style are the most commonly pinned overall.

The most pinned words are: love, home, things, style, ideas. Related: Those Pinterest recipes? Sometimes not so good (Gaston Gazette) | Pinterest is now the 3rd most-visited social network (AllFacebook) | Amazon, eBay add Pinterest sharing buttons (TechCrunch) || Earlier: How journalism professors are using Pinterest (Poynter) | Pinterest updates terms of use (Poynter).
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How the Detroit Free Press used Facebook to involve readers in a controversial publishing decision

It’s not uncommon for readers to object after a newspaper decides to publish or withhold sensitive information — public employee salaries, sexual abuse allegations or an underage victim’s name.

But an exchange on the Detroit Free Press’ Facebook… Read more

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