Kelly spent 14 years covering saints and sinners in Spokane, Wash. Now she's at Poynter, searching for the soul of American journalism.
Kelly McBride
May 9, 2013
8:34 am
Amanda Berry, Michelle Knight and Gina DeJesus are household names. The three women, freed from a house in Cleveland after they were separately kidnapped as teenagers about a decade ago, are the central characters in a story that has dominated … Read more
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Kelly McBride
May 2, 2013
8:48 am
When the Toledo Police Department refused to release a gang map that showed which gangs claimed which neighborhoods in the small city 60 miles southwest of Detroit, crime reporter Taylor Dungjen decided to create her own.
That’s the short version … Read more
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Kelly McBride
Apr. 22, 2013
5:12 pm
USA Today launched
For The Win, a new sports site, today.
The launch date was originally set for last Monday, but a few glitches delayed it, Jamie Mottram, director of content development, told me last week at a paidContent Live event in New York.
A site dedicated to making feel-good sports stories and clever lists go viral could have found a role in the middle of the Boston Marathon bombing. But it seems unlikely that the staff would have been prepared to switch gears on the first day.
A
welcome article includes a video of a 7-year-old cancer patient running a play with the University of Nebraska Cornhuskers. Some of the verticals within the site are more built out than others. The site features content on all the professional American sports (including
NASCAR and
NHL), plus college
football and
basketball. There's also
soccer and
UFC, which has only one item so far.
(more...)
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Kelly McBride
Apr. 12, 2013
8:36 pm
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Kelly McBride
Apr. 10, 2013
2:36 pm
When reporters want my advice about whether to grant a source anonymity, this is the question I ask them: Is your story significant enough that you’re willing to spend six months in jail?
When they’re working on a substantial story, … Read more
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Kelly McBride
Apr. 4, 2013
8:02 am
A little more than a year ago, BuzzFeed made the leap into the realm of serious journalism. It hired some known journalists and a lot more hungry young writers, expanded its verticals, and announced a plan to create serious content … Read more
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Kelly McBride
Mar. 19, 2013
11:45 am
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Kelly McBride
Mar. 7, 2013
10:09 am
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Kelly McBride
Mar. 1, 2013
3:24 pm
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Kelly McBride
Feb. 27, 2013
11:31 am
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