One packed session from ONA14 was Mobile Bootcamp: Snapchat. Masuma Ahuja, digital editor of The Washington Post, led the session on the social tool that doesn’t drive traffic to stories. Instead, it helps reporters and news organizations build and be part of communities.
Before we get any further, a quick primer on Snapchat: Here are the basics on getting started (and what all those icons mean.)
Now, let’s start with how not to use Snapchat:
– Don’t think it’s like anything else.
“It’s not Twitter, it’s not Instagram,” Ahuja said.
Instead, people have to accept an invitation from you, and you then become part of their selected group.
“I think of it as building a community there,” Ahuja said. “They treat us as their weird friend who talks about politics.”
On Instagram, she said, you can see you’re one of 20,000.… Read more