I won’t say the newly declared .mobi top-level domain extension is a ploy to drain pockets for no good reason, but I’ll come close. This domain extension has been approved and is being marketed as the solution for Web content providers to help people using mobile devices find the scaled-down version of a site.
First, there are a lot of domains with the same name but different extensions. Poynter.com (occupied by a domain squatter) is not Poynter.net (a U.K. IT outsourcing firm) is not Poynter.org (this site). Which one deserves Poynter.mobi and all the errant traffic that comes with it? Read more