Is VidCaster a platform, a publishing medium, or a type of glue? It can be hard to wrap your head around just what it is, and more importantly, what it means for news.
The company, headquartered in San Francisco, makes it easy to create a video site. Under its hood, Vidcaster handles most of the technical widgets and pipes of modern online video, from encoding to distribution to ad sales.
Currently, a handful of news organizations — none of which were ready to be identified — are cautiously exploring VidCaster. Online video journalism is a notoriously risky business, with numerous high-profile failures in recent years.
But as journalists continue to probe this new frontier, other communications companies are finding success. And as nonprofits, seminars, students, and entertainers map out the future of online video, they may blaze a trail that journalists could follow.
So, what is it?
VidCaster is to YouTube as self-hosted WordPress is to Blogger.com. Read more