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Posts by Mallary Jean Tenore

About Mallary Jean Tenore

As managing editor of The Poynter Institute’s website, Poynter.org, I report on the media news industry, edit the site’s How To section, and moderate the site's live chats. I also help handle the site's social media efforts, and teach social media sessions on the side. I like to unpack media trends, and I’m especially interested in how technology is changing the way we tell stories. Other topics I like to cover include: social media, new tools for longform journalism, diversity in the media, women in technology, corrections, commenting on news sites, and writing tips and techniques. I came to Poynter in June 2007 for the institute’s summer fellowship for young journalists and then stayed on for a year-long fellowship before being hired full-time in November 2008. I’ve written for The Dallas Morning News, The Tampa Bay Times, The Boston Globe and several other newspapers in Massachusetts. I’m currently working on a memoir, which is coming along slowly but surely.
NEWS

Quartz expects to be profitable by 2015, with help of native ads

The Media Briefing Quartz publisher Jay Lauf expects the site to be profitable by 2015, The Media Briefing's Jasper Jackson reports. The business news site has had success with native ads, partly because it is continuously looking for ways to improve them. "Any of these things you come up with around return on investment will be caught up with at some point, so it's more about how can we iterate and improve our ad product so it does better. We're doing really consultative ad-products in understanding what works on the site," [Lauf] says. "We're even pushing back on advertisers when they want something, saying it won't work as well as something else. We're trying to be more service oriented." Lauf says Quartz doesn't plan to charge for content and wants to "create as little friction as possible for people to share...content and experience it in their streams." The site, which is owned by the Atlantic Media Company, gets about 3.5 million unique visitors a month and had 5 million in July, Jackson reports. Read More
NEWS

More people seeking location-based information on smartphones

Pew The Pew Internet & American Life Project has found that location-based services are on the rise, particularly on social media sites. "Among adult social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location in their posts, up from 14% who said they had ever done this in 2011," the study found. Additionally, about three-quarters of adult smartphone owners use their phones for directions or other location-based information. The number of people using "check in" location services, meanwhile, is dropping. About 12 percent use these services now, compared to 18 percent in 2012. "Among these geosocial service users, 39% say they check into places on Facebook, 18% say they use Foursquare, and 14% say they use Google Plus, among other services," the study found. Read More
NEWS

Salt Lake Tribune reduces staff by about 20 percent, undergoes leadership changes

Salt Lake Tribune The Salt Lake Tribune is reducing its staff by nearly 20 percent, the newspaper announced Thursday evening. Editor Nancy Conway and Editorial Page Editor Vern Anderson are retiring at the end of the month, and publisher William Dean Singleton is stepping down. Tribune Managing Editor Terry Orme will become editor and publisher of the Digital First Media paper. The Salt Lake Tribune explained in an unbylined piece: The retirements are part of a major restructure of The Tribune news operation, which will include laying off 17 full-time and two part-time employees. All told, The Tribune staff will be reduced by almost 20 percent. The cuts help position the organization to adapt and respond to changes that affect the entire newspaper industry. Some laid-off staffers have been tweeting about the news. Read More
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