I have attended a lot of writing conferences since I arrived at Poynter in 1979. I have organized some, delivered keynote speeches and hands-on workshops, and I have sat in the audience as a learner, at times enthralled by the speaker, at other times amazed that so many people seem so engaged by a writer whose grasp of the writing process seems so obvious.
I once heard someone say this about a favorite food: “Pizza is like sex. Even when it’s bad it’s good.” I am ready to add the writing conference to the list. Even when it’s bad it’s good. And when it’s good, it’s great. And when it’s great it can change your career – and your life.