Every time there is a big, big story, the geniuses of Facebook and Twitter try out for the clever Olympics. One pun after another, wisecrack after wisecrack, metaphor after simile, writers strut their stuff, looking for love and trying to out-snark the competition. It’s a Snarknado!
It might be the Super Bowl, the Oscars or even the arrival of the movie version of the steamy book “Fifty Shades of Grey.”
Early screenings have begun with fans looking ahead to Valentine’s Day weekend openings almost everywhere. So what is a Tweeter or headline writer to do?
Here’s my advice: Go beyond what I call “first-level creativity.” Believe me, you don’t want to be one of the thousand class clowns to come up with the same lame joke or reference. Read more