A new Pew Research Center survey on Internet privacy concerns, released today, has a nugget of good news for organizations producing targeted website content and advertising.
It would overstate the finding to say Americans don’t care whether information is collected about the media they like and their purchasing habits. About a third of those surveyed do. But those two were literally last on a list of 16 concerns Pew sampled.
My take is that the flurry of concern about blocking cookies, seemingly on the rise a couple of years ago, has been overtaken by more recent bigger-deal security breaches — specifically identity theft and government monitoring.
Lee Rainie, who directs the Pew’s Internet Project, said in a phone interview that interpretation is roughly right. “We didn’t ask people directly to compare one concern to another. But it’s fair to say that over the last 18 months a host of things have come to the top of people’s agenda. Read more