The oldest continuously published magazine in the United States, Scientific American, is marking its 170th birthday this week — cause for a promotional celebration at its New York offices Wednesday night and also an occasion to look at the title’s secrets to longevity.
To get a little Darwinian, the publication had a strong, sustaining concept from the start, stuck with that idea for the long haul, but also adapted with variations as times changed.
The first issue in 1845, editor-in-chief Mariette DiChristina reminded me in a phone interview, carried as a subtitle, “The Advocate of Industry and Enterprise, and Journal of Mechanical and Other Improvements.”
The current media kit claims that Scientific American’s eclectic mix of readers, “all have one thing in common – a thirst for visionary, optimistic and science-based solutions in a world filled with complexities and fluff.” Same point as in 1845 but with a 21st Century spin. Read more